Kai Trewin Hits 100k Followers in Viral Campaign

The Instagram trend aims to make relatively low-profile World Cup squad members famous before the tournament begins. Trewin's follower surge comes as New Zealand's Tim Payne also gains attention, surpassing All Blacks in social media engagement.

This social media rivalry between Australia and New Zealand players represents a new dimension of the pre-World Cup competition, where Instagram presence has become as important as on-field performance in building player profiles. esporist.org